Video Overview
SEO 4-Month Campaign Overview
We began our SEO work 6/17/2019 and completed our work 11/1/2019.
This report evaluates the entire 4 month campaign.
KPIs | Oct 2019 vs May 2019
BENCHMARK MONTH
18% increase in new users
7% increase in sessions
Conversions Comparison
OCT 2019 VS MAY 2019
| ➤ Oct 2019 | Goals 1-3
363 ➤ May 2019 | Goals 1-3 370 -1.9% decrease |
➤ Oct 2019 | Goal #4 | 3.8% CVR
59 ➤ May 2019 | Goal #4 | Est. Conversions 55 +6.7% increase |
July 2019 – Oct 2019 | vs | March 2019 – June 2019
1% increase in new users
3.6% decrease in sessions
Conversions Comparison
JUL-OCT 2019 VS MAR-JUN 2019
| ➤ July – Oct 2019 | Goals 1-3
1,423 ➤ Mar – Jun 2019 | Goals 1-3 1,520 -1.9% decrease |
➤ July 2019 – Oct 2019 | Goal #4 | 3.8% CVR
230 *July was adjusted slightly since we set up the conversion goal after the 1st week ➤ Mar 2019 – June 2019 | Goal #4 | Est. Conversions 234 -1.7% increase |
Link Metrics | +37% Increase in KWs
NOVEMBER 2019
JUNE 2019
Keyword Rankings
| OCTOBER 2019
93/102 KWs on 1st page 16% increase 38/102 KWs Top 3 +26% increase 22/102 KWs #1 +86% increase |
JUNE 2019
78/102 KWs on 1st page 28/102 KWs Top 3 3/102 KWs #1 |
Link Report | 35 Total Links Built
Work Completed
| SEPT 2019 WORK COMPLETED
OCT 2019 WORK COMPLETED |
SEPT 2019 CONTENT BRIEFS PREPARED
OCT 2019 CONTENT BRIEFS PREPARED |
Takeaways
We were successful in:
Improving rankings
Raising domain authority
While traffic increased, there was not a huge impact on traffic and conversions despite the positive ranking movement.
As referenced in our prior email, we believe that there seems to be a decline in the search trends at the beginning of Q4.
We believe this some influence on sales during this time.
Suggestions
We have come close to maxing out your organic traffic as you currently have 83 keywords in the top 5 rankings (according to ahrefs).
You can maintain your SEO with link building and regular content (1-2 articles / month).
There are some additional revisions we can make after the new site design is live.
To continue scaling, we suggest:
Conversion Rate Optimization (CRO)
Improving conversion rates on your current traffic
Email Marketing
Improve your marketing automation
Facebook & Instagram
Running ads on social