The Servicemembers Civil Relief Act Centralized Verification Service (SCRACVS) is a division of SCRA, Inc., headquartered in Washington, D.C. SCRACVS specializes in military status verification services, helping users determine if individuals are on active duty and eligible for protections under the Servicemembers Civil Relief Act (SCRA).
Their primary clients include lending institutions, landlords, and legal professionals who rely on SCRACVS to ensure compliance with SCRA requirements in cases such as evictions, collections, and interest rate reductions. By accessing the U.S. Department of Defense’s DMDC database, SCRACVS delivers accurate, timely military verification results via email or affidavit.
Challenges Before Partnering with Boba Digital:
Limited Digital Presence
Despite offering a critical service, SCRACVS struggled to reach its target audience online.
Low Organic Traffic
Their website was underperforming in search engine rankings, limiting visibility for potential clients.
Revenue Plateau
With stagnant growth in key revenue channels like SEO and PPC, SCRACVS faced challenges in scaling its services.
Inefficient Marketing Strategy
The absence of a comprehensive digital marketing plan hindered efforts to fully leverage online opportunities.
These obstacles made it difficult for SCRACVS to expand its reach and maximize its impact.
SCRAcvs website as of January 2019
SCRAcvs website as of January 2019
PROBLEMS & CHALLENGES FACED
Before partnering with Boba Digital, SCRACVS faced several obstacles that hindered its online growth and visibility:
Key Challenges:
Low Organic Traffic and Poor Keyword Rankings
Despite offering a critical verification service, SCRACVS struggled to drive significant organic traffic. Their keyword rankings were subpar, with few competitive terms appearing on the first page of search results.
Weak Backlink Profile
The site’s backlink profile was underwhelming, with minimal quality or niche-relevant backlinks. This limited the site’s authority and credibility in the eyes of search engines.
Ineffective Content Strategy
SCRACVS’s content was unstructured and lacked thorough research. Key pages and blog posts did not resonate with the target audience or align with search intent, contributing to poor engagement and lower rankings.
Technical SEO Issues
The website faced numerous technical challenges, particularly around speed and performance. Slow loading times and other technical inefficiencies negatively impacted both user experience and search engine rankings.
Strategic Overhaul in 2023:
To address these challenges, Boba Digital implemented a comprehensive SEO strategy. This included:
- Conducting a detailed website audit.
- Revamping every piece of content with a focus on structure and research.
- Addressing on-page SEO issues, such as meta tags, internal linking, and header optimization.
- Fixing site speed and loading time issues, ensuring consistent performance improvements.
Boba Digital’s Strategy
Quick Breakdown of the strategy:
| On-Page Optimization | Off-Page Optimization | Technical SEO |
| • Rewrite SEO titles & meta descriptions
• Restructuring content with detailed outline & heading optimization • Revamp content [research & writing] • NLP optimization |
• Monthly customized link plans
• Anchor text distribution • Customized vetting for backlinks • Setting quality standards for backlink |
• 404 errors
• Site speed optimization • Various other technical issues • Implement necessary schemas • Injected Knows about & mentions entities |
Between Feb and May 2023, Boba Digital implemented a comprehensive SEO strategy to address SCRACVS’s challenges and lay the groundwork for sustained growth. This approach focused on improving technical performance, elevating content quality, enhancing link-building efforts, and optimizing PPC campaigns—all while ensuring long-term ranking stability.
Client’s website Before implementing the new strategy:
Client’s site after successfully implementing new strategy:
TECHNICAL SEO OVERHAUL
The first priority was resolving the technical issues that hindered both user experience and search engine visibility. Through a detailed website audit, we uncovered critical challenges, including slow loading speeds, inefficient site architecture, and poorly optimized on-page elements.
To tackle these, we implemented targeted solutions:
Site Speed Optimization
Improved loading times by compressing images, minifying scripts, and leveraging caching.
Enhanced Site Architecture
Refined the internal linking structure to ensure seamless navigation and better crawlability for search engines.
On-Page SEO Improvements
Optimized meta tags, header structures, and alt texts to boost relevance and strengthen ranking signals.
These improvements not only enhanced the site’s performance but also provided a solid foundation for the next phase of our strategy.
CONTENT AUTHORITY AND TOPICAL RELEVANCE
A strong content strategy was crucial to positioning SCRACVS as an authoritative voice in its niche. We conducted in-depth keyword research to identify two primary keyword groups:
Service-Oriented Keywords
To capture users actively seeking military status verification services.
Informational Keywords
To attract users searching for broader insights related to the SCRA, thereby increasing brand awareness.
In addition to restructuring and enhancing existing content, we developed a consistent pipeline of new content. This included publishing news articles related to the Servicemembers Civil Relief Act, ensuring the site remained current in Google’s eyes. By targeting timely topics, we not only enhanced user engagement but also positioned SCRACVS to appear in Google News, driving additional traffic and reinforcing the site’s topical authority.
STRATEGIC LINK BUILDING
SCRACVS’s backlink profile required a complete overhaul. An audit revealed a lack of high-quality, niche-relevant backlinks, which limited the site’s authority. With a constrained budget, we refined our link-building approach to prioritize quality over quantity.
We focused on securing backlinks from authoritative, industry-specific websites while optimizing anchor text distribution to align with targeted keywords. This strategic shift strengthened SCRACVS’s link profile, improving its domain authority and search rankings.
SUSTAINING LONG-TERM SUCCESS
Understanding the volatility of search engine algorithms, we developed a proactive monitoring and optimization framework. By continuously analyzing performance data, we ensured SCRACVS could adapt to algorithm updates without compromising rankings.
Our holistic approach, spanning technical fixes, content enhancements, and strategic link-building, not only addressed SCRACVS’s immediate challenges but also established a scalable framework for long-term growth. Today, SCRACVS is recognized as a leading authority in its niche, with consistently high search visibility and strong business outcomes.
Results, Achievement, and Observations
The partnership between SCRACVS and Boba Digital has delivered exceptional results, transforming the client’s digital presence and driving substantial business growth. Over a span of four years, the data underscores a powerful narrative of success across multiple metrics.
Since 2019, SCRACVS’s revenue trajectory has been remarkable. The company’s annual revenue grew from $547,150 to $1.212 million by 2023, representing a 74.7% increase. This growth was fueled by a multifaceted strategy that integrated SEO, PPC, and content marketing.
SEO revenue alone saw a staggering 106.2% rise, increasing from $92,748 annually in 2019 to an estimated $191,190 in 2023. PPC efforts complemented this growth, contributing $184,740 to the yearly revenue, compared to just $52,172 in 2019. Additionally, email marketing revenue showed a steady increase, reflecting a holistic improvement across all digital channels.
In total, SEO efforts contributed $684,910 in revenue, with the company achieving an impressive $3.57 million in total revenue over five years. Given the $221,300 invested in SEO, the return on investment speaks for itself—demonstrating both cost efficiency and impact.
TRAFFIC AND KEYWORD RANKINGS
The website’s traffic metrics further highlight the effectiveness of the strategy. Total site traffic grew from 250,000 sessions in 2019 to 313,000 in 2023, a 25.2% increase. However, the real standout is the 508% surge in SEO-driven traffic, which underscores the strength of our organic growth strategy.
Keyword rankings also improved significantly:
- Total keywords ranking: From 2,829 in 2019 to 3,309 in 2023.
- First-page keyword rankings: From 385 to 719, a 371.7% increase.
- This success was driven by our refined keyword strategy, which prioritized both service-oriented and informational keywords.
ENHANCED AUTHORITY AND BACKLINK PROFILE
SCRACVS’s domain rating (DR) increased from 37 to 41, and referring domains (RD) rose from 226 to 335, reflecting the success of our quality-focused link-building strategy. This boost in authority has led to SCRACVS being recognized as a trusted source in its niche. Notably, new articles now rank without requiring additional backlinks, signaling the site’s strong topical authority.
PPC PERFORMANCE
PPC campaigns provided an immediate boost, driving significant traffic and revenue growth. Monthly PPC revenue jumped from $4,028 in 2019 to $20,980 in 2023. Our data-driven approach to campaign management ensured that every dollar spent contributed to maximizing ROI.
NOTABLE ACHIEVEMENTS
Over the period, we outranked official government websites as well and outranked them for a very long time.
Recently, Google gave Reddit a lot of weightage and visibility, and that’s when SCRAcvs witnessed a downfall in rankings for several terms, yet, we believed in our strategy and made no changes in the strategy and tactics.
Today, we outrank Reddit and other authority sites.
Outranked official government websites:
We even got picked by Google’s AI overview for 2426 keywords, showing that Google prefers SCRAcvs’s content and authoritativeness.
Conclusion and Note from the SEO Strategist
The journey with SCRACVS exemplifies the power of a well-rounded digital marketing strategy. By addressing technical weaknesses, revamping content, and focusing on quality link-building, Boba Digital helped SCRACVS achieve substantial growth in revenue, traffic, and keyword rankings. These results didn’t just happen overnight—they were the product of a clear, focused strategy and relentless execution.
From improving site speed and content structure to optimizing PPC campaigns and enhancing topical authority, every action was rooted in delivering sustainable growth. The numbers speak for themselves: a 74.7% increase in revenue, a 508% surge in SEO traffic, and a remarkable boost in first-page keyword rankings. Together, these achievements position SCRACVS as a leader in its niche, with a solid foundation for continued success.
NOTE FROM THE SEO STRATEGIST
SEO doesn’t have to be overly complicated. The secret lies in balancing strategic planning with effective execution. Spend 40% of your time brainstorming and refining your tactics, but dedicate the remaining 60% to implementation, focusing on the two pillars of SEO: content and backlinks. Quality should never be compromised. If your current efforts aren’t delivering results, refine rather than reinvent.
It’s also important to understand that fluctuations in rankings after a Google update don’t always indicate a mistake on your part. Sometimes, you simply need to weather the storm and analyze the impact without rushing to make unnecessary changes. Knee-jerk reactions can often do more harm than good.
Lastly, remember that SEO is a long game. While we were able to achieve impressive results for SCRACVS in just six months, some strategies take longer to bear fruit. Patience, persistence, and a process-driven approach are key. At Boba Digital, our team’s unwavering commitment to execution was the driving force behind these outstanding outcomes. Trust the process, stay consistent, and the results will follow.