SEO Strategy for Web3 Companies – Dominate in 2023!

Nowadays, Web3 or Web 3.0 is such a buzzword. It is basically popular as it’s becoming the new iteration of the world wide web. Web 3.0 is based on blockchain technology, so it incorporates concepts like decentralization and token-based economics – all on the digital scale. Since it is a decentralized web, people are worried that it will kill search engine optimization strategies.

But before we look at Web 3.0, it is important to first understand the basic history of the internet era.

The internet era has been through two significant “stages” so far – Web1 and Web2. Web 1.0 was launched in 1991 and ended around 2004, while Web 2.0 took over after that. Nowadays most people are still using Web 2.0.

But with the rise of blockchain tech, all of this is going to change very soon. We are in the midst of a digital transition. Companies and businesses cannot afford to be left behind as society moves towards the internet era of Web 3.0.

Web 3.0 is going to be defined by an enhanced level of privacy and security. It will also optimize digital ownership through aspects of blockchain, digital wallets or cryptocurrencies, and community tokens. Before you go into the risks and changes of Web 3.0, you should have a good understanding of Web 1 and Web 2 to know the relationship and transition from one stage to another.

What is Web1?

Think of the internet as you first came to know it – and that is Web1. It’s the dial-up noises of loading credits to have internet access at home, very slow loading speeds, and very traditionally-designed websites with no colors, animations, or excitement.

But the most important aspect of Web1 is there were not any content producers. Basically, everyone using the internet was a content consumer. We were all using the internet as a digital avenue to consume content and simply look at the news on publications like MSN, AOL, and Yahoo. Users went to Google, eBay, and Craigslist to look up basic questions. That was it.

What is Web2?

Web2 is the internet era where users were able to both consume content and publish content of their own. MySpace was launched in 2003 and not long after, Facebook was launched in 2004. The internet was completely transformed by 2008 because of the rise of social media and how users are able to produce content AND interact with each other through the world wide web.

In 2022 content is literally everywhere and there is the realm of social media sites dominated by Twitter, Facebook, Instagram, TikTok, YouTube, WordPress, Google, and the list goes on. This produces billions of content that are being published every day. In 2022, this content is now worth millions of dollars as certain platforms have moved to monetize online content and content creators now make a living out of it.

If you remember the early days of social media, it started to be very empowering for users to publish their own content and interact with friends and even celebrities online. It was only in recent years that it became public knowledge that our personal information was being sold to certain global companies. So, there was a dark side to Web 2. The creators and developers behind Web 3.0 have worked hard to eliminate this dark side, bringing the best parts of Web 2.0 to a new and safe internet era – where users don’t have to worry about personal privacy issues.

What is Web3?

Web 3.0 is related to public blockchain technology. This type of web technology works on a robust record-keeping system and that’s why it has been popularized and growing throughout the years. It is an advanced type of internet technology that can interpret and understand the inputs from the person using the platforms, through different mediums of technology like text and even voice.

However, we should all remember that Web 3.0 is only in its early stages, if not the earliest. Everyone is trying to figure out what it is and how it works. Web 3.0 will be an open permissionless network to enable a future where distributed users and machines can interact with data, values, and other counterparties on the internet through the medium of peer-to-peer networks without the need for third-party intermediaries.

In simpler words – Web 3.0 will be a decentralized and more secure form of the internet era where we as users own our data. Tokens are used as a form of incentive, payment, or validation, and all activities will work around a digital wallet where valuable information such as personal tokens, digital assets, and even your digital identity will be kept safely.

How Will Web 3.0 Affect Search Marketing?

Since Web3 is based on these blockchain technologies, there are applications, websites, transactions, and even data flows that can all be done through a blockchain. Using Web3 technology is a transition and there are many businesses that are involved in this process.

Web 3.0 is a very new technology and experts believe it is too early to predict what will happen. There are many questions now because people are genuinely wondering if the current web will be affected by the changes in using Web 3.0. As internet use changes, search engine optimization might be changing with it. The SEO industry will follow suit.

How Will Web 3.0 Change the SEO Industry?

At the moment it appears that Web 3.0 is bringing in new players and behaviors in the search engines market. This is going to happen because most, if not all, of the Web 3.0 technology will be using the medium of blockchain validations.

Google today runs on having a black box of algorithms for search engine services. But with blockchain technology, in the future, the weight of each element within an SEO to answer the user’s question will run on a blockchain-based algorithm instead. So communities can vote to decide how a specific search engine should work and find data on the web, in a way that will provide the best services for the needs and queries of that community.

However, people who use search engines basically have the control to manage it themselves – how to monetize and create modifications, instead of relying solely on a company to do these things. Users also decide if they want to index the entire internet or only certain aspects of it, or even if they want to completely disregard links as a signal. That’s because links that function as authority signals can be replaced for other metrics based on blockchain technology – like having specific NFTs or non-fungible tokens!

3 Things You Must Know About Web 3.0

To connect the dots between Web 3.0 and SEO industries, there are 3 things you should first know about Web 3.0 and how it can potentially change the way we perceive our communities, private ownership, and even identity in the digital world.

#1. Web 3.0 is powered by blockchain.

When Bitcoin emerged, everyone was wondering how cryptocurrencies work. You might already know by now that it was one of the blockchain projects running on blockchain technology.

You might have also heard of Ethereum, which laid the path for an entirely new digital world for digitalizing everything in the near future. You might be wondering what’s so special about Ethereum when we’ve already had Bitcoin in the past?

Basically, the founders of Ethereum have created a coin that enables it to run ANY decentralized application, not just digital currencies like Bitcoin. Ethereum has smart contracts so everything that is digital can be run, tracked, and stored safely on its blockchain network. They have laid the groundwork foundation for Web 3.0 and other technologies like Solana, Terra, and Cardano followed suit. Everything on the blockchain is completely decentralized, so the owner of data is the only person that has access to that data. That means no banks, no governments, and no third-party apps can see your blockchain-stored information! Comparing this with the current state of the Web 2.0 internet era, it is totally different from the online infrastructure of the present world where most, if not all, servers are owned by powerful Fortune 500 companies.

#2. Blockchain provides better security.

Unfortunately, with Web 2.0, internet users do not have control over their data. Because of cookies, any user’s browsing history, social media profiles, interests, and personal information are tracked and saved. Most of the time we don’t even know this is happening! But thanks to the programming of blockchain technology, the internet can be a much safer place where you don’t have to worry about your information leaking through the platforms you use.

But this development can also impair businesses because customers and consumers have control over their data so this data can’t be tracked on internet websites anymore. It is possible that the ways of online marketing and advertising should be changed as well. This is where people worry about the future of SEO marketing services and the potential of advertising without the use of cookies.

With the decentralization of the internet, we might expect that SEO and Google will become less powerful.

#3. Blockchain eliminates the need for middlemen and third-party intermediaries.

Blockchain allows for the removal of middlemen mainly through skipping banks and even with the NFT revolution. Bitcoin allows most people to skip the middlemen in traditional banks. Meanwhile, NFT gives artists and creators the freedom to skip middlemen of brokers and platforms. At the moment there are businesses and companies that are attempting to stay ahead of the game by raising capital through NFTs.

With all of these benefits, any business would want to keep up with tech giants and get ready for Web 3.0 whether that is through SEO, strengthening an online community, or starting with NFTs, Boba Digital can boost your company in the right direction.

What is our SEO Strategy for Web 3.0?

One of the most important aspects of SEO marketing is using consumer data. With the decentralization of blockchain technology, Boba Digital will focus on first-party data by building and cultivating hyper-engaged communities on specific channels on the internet.

We are an SEO agency and marketing agency, so Boba Digital has a great reputation in the global industry of SEO and online marketing. We have several writers who are experts in SEO and the different niches and fields in the market. For your business, we can certainly create an SEO strategy with the right keywords and guaranteed success indicators for you to rank higher on the world wide web. Our professionals are updated with the Web 3.0 space, we are understanding the potential for improvement as well as the possible limitations. We have a track record of SEO optimization and creating foot traffic so our clients and customers are satisfied with the strategies and outcomes that we present.

Every business is different and they have its own goals. The team behind Boba Digital works very hard so that every client can achieve these goals and for companies to rank high, regardless of the market situation.

We also adapt to the challenges and problems along the way, because our experts are keeping an eye out on the situation at all times. This constant monitoring allows us to modify our strategy in order to achieve the best results in a short amount of time. The same determination will be applied as Web 3.0 technology becomes a new factor as we enter a decentralized internet era.

As a company, we ensure that our customers’ have marketing pages that are relevant to the audience, and we optimize the keywords and all tools so they can stay relevant with the changing times. There are many successes besides SEO marketing strategy, including building organic traffic, promoting e-commerce, making landing pages, creating engaging content and quality content, and providing marketing services to a target audience. The marketing teams of our SEO agency work very hard to ensure an effective SEO strategy for whichever search engine will be used.

Here are the services that Boba Digital offers to clients who are looking to grow their online presence.

Besides SEO strategies, our team can create other marketing strategies like Social Media, PR, Email Marketing, and yield good results so clients can meet their targets and goals. With that, we will use all sorts of search engine optimization techniques to ensure a successful return and client satisfaction with our online marketing strategies.