A strong content strategy was crucial to positioning SCRACVS as an authoritative voice in its niche. We conducted in-depth keyword research to identify two primary keyword groups:
In addition to restructuring and enhancing existing content, we developed a consistent pipeline of new content. This included publishing news articles related to the Servicemembers Civil Relief Act, ensuring the site remained current in Google’s eyes. By targeting timely topics, we not only enhanced user engagement but also positioned SCRACVS to appear in Google News, driving additional traffic and reinforcing the site’s topical authority.