Organic SEO | Get free traffic in 2023

If you’ve availed of SEO services or have kept your eyes peeled on search results, you may already be partially aware of the importance of SEO. SEO stands for search engine optimization and has been an integral part of digital marketing and is one of the key factors for driving traffic to web pages for many multinational and local businesses.

The State of SEO

In 2022, you’ll find that SEO continues to grow in importance. According to SEO experts, half of the traffic to a website is driven by organic results. And even with this in mind, most search results come from search engine optimization anyway. Those who think that SEO is dying out are gravely misinformed. These numbers may have you thinking back on your current SEO techniques and whether or not you’re utilizing your tools to the best of your capabilities. It may be disheartening to think of continuous spending on SEO tools if you aren’t finding your brand topping the search engine results pages or SERP for short. If you find yourself in this position, it may be time to switch to an organic SEO strategy.

Organic Search Engine Optimization

An organic SEO strategy may be the answer you’re looking for. You’ll find that there are ways you can drive your website traffic for absolutely free. Organic SEO refers to unpaid search results instead of search results that rely heavily on utilizing major search engines’ algorithms. This means that instead of using tools like Google ads or other paid searches, you implement strategies like link building, keyword research, and other white hat SEO techniques. These are only the tip of the iceberg for organic SEO and how you can get your local business to the top of the search result when searching online. You can do plenty more things to have search engines understand that your business should be at the top of the SERP. This article aims to help you understand organic search engine optimization and how to utilize this to improve organic search results and improve your business’s overall digital marketing efforts.

Block Out Black Hat SEO

It is important to first get out of the way of what you should NOT do to improve your search rank. This is because it is easy to give in to the pitfalls of black hat SEO. These are some of the easiest ways to improve your business’ position on the search rankings but keep in mind that these are highly disapproved and against the terms of major search engines. This term refers to SEO techniques that seem to deliberately make a game out of the way search engine algorithms work. They may effectively raise your rank but don’t necessarily improve the content for the consumption or use of the client or user because they cater more to search bots than anything else. Some techniques that fall under black hat SEO are the following:

• Keyword stuffing: the deliberate overloading of a website’s anchor text with keywords or numbers to drive more traffic.
• Purchasing links: Some businesses thrive on search engines by paying other websites to link to their own.
• Link farming: Creating webpages that exist merely to link to one another and host no other meaningful content.
• Irrelevant keywords: Using different and unnecessary keywords to get more page visits.
• Reporting competitors: It might seem silly, but it is common to report competitors for violating terms and conditions or employing black hat SEO techniques.

These are only a handful of practices to avoid. If you want your business to flourish for a long time and if you’d like for your website to remain unblocked, it’d be best to focus your digital marketing efforts elsewhere.

Onwards with Organic Traffic

While it can be easy to give in to the pitfalls focusing merely on techniques like keyword stuffing, there is a direct alternative: white hat search engine optimization techniques. White hat SEO will lead you the right way as it conforms with the terms and conditions of the major search engines. Additionally, employing these SEO techniques will improve your search engine ranking and help you better reach potential customers. Here are a few white hat techniques you can use to improve your organic search engine optimization.

Keyword Quality Over Quantity

When it comes to keywords, it can feel like the more, the merrier is a good practice. While search engines may love this — your readers might not. Take the time to conduct keyword research. SEO tools like keyword explorer may help you with this task. Keyword research means understanding and analyzing the most valuable keywords to use for your anchor text. Take some time to understand your target demographic, how they would use search engines and their search intent. Keywords often aren’t just singular words but can instead be key phrases. Figuring out which target keyword will yield the best results on your keyword search is also important to weigh. These keywords may also serve as the outline for your content and how you’ll be able to weave together coherent and high-quality content.

Content Is King

This is a saying that has been so completely overused that it may start losing its meaning. That shouldn’t be the way you look at it, though. Having meaningful, helpful, and good quality content should always be what you aim for on your website. Remember that the whole reason you are driving people to a particular page is to consume or engage with the content. It would be a waste if the content were of poor quality. Understanding your users’ intent will also help you focus your content and what you can provide them. Give them answers when they have questions or direct them when they are searching for something specific.

Avoid rehashing content by running these through paraphrasing tools to add more pages with similarly “keyword-rich” content. Organic results will follow when you can match useful and quality content with equally good keywords.

Make Meta Matter

One more thing you can do to improve your organic SEO is optimizing your meta descriptions. These are a part of your website’s HTML, which describes what your page contains to users and search engines. These have taken a seat back as SEO has moved on to different strategies, but there are still few great ways to utilize these. According to SEO specialists, meta description tags help you get click-throughs when your site appears on search engine results. In addition, using these allow users to know what your website has to offer at a glance.

Speed Up Your Site

Another white hat SEO technique you can employ doesn’t even have anything to do with inbound links or related searches. It instead has more to do about your website as a whole. It may not seem obvious, but your website or page speed is actually something that may impact your search rankings. But aside from how much further it will push you up the SERP, imagine how much help the page speed of your website will be for anyone who clicks onto your website. In addition, optimizing your website to perform better boosts your user experience and user retention.

Nice Navigation

Another white hat SEO technique that falls under website performance is navigation. You don’t have to be an SEO professional to ensure that users can go through your website and content regardless of their laptop’s new or old. This is important for your organic SEO. This is because an easy-to-navigate website is also easy for search bots to navigate. Web browsers on laptops and computers aren’t the only browsers you have to think about nowadays. It is also crucial to keep in mind that users can find your website on their mobile phones. Optimizing your website to be functional and responsive on mobile browsers is an important move to keep in mind. Google has been rewarding mobile-friendly websites since 2015, bumping up their positions on the searches and decreases the visibility of those that are not.

Gets Started on Your Organic Search Engine Optimization

With all of this new information in mind, you can be equipt with the same knowledge that most SEO experts can give you. Remember that organic SEO can be a simple and cost-effective way to improve your position on search engine rankings. Employ these SEO tools and see how your business can climb up the ranking for your local searches!