Cryptocurrency or ‘crypto’ for short is basically built on digital money from blockchain technology. This digital money is decentralized on the internet. On social media, you might be familiar with Bitcoin and Ethereum. But actually, there are over 19,000 cryptocurrencies in circulation, with each crypto having its own cryptocurrency website.
Companies nowadays have a competitive digital marketing strategy. Crypto advertising is crucial to keep up with the competitors in the market. Search engine optimization is one of the many ways of online advertising to elevate one form of crypto and gain more followers.
But before you can link crypto and blockchain SEO, it will be good to first understand the cryptocurrency market.
How Does Cryptocurrency Work?
Cryptocurrency is the new decentralized medium of exchange. It is digital and encrypted – that’s why it gained global popularity very fast. Unlike national currencies like dollars and euros, cryptocurrency is independent of a central authority that would manage and even maintain its value. The cryptocurrency niche is that it’s the first of its kind wherein the “authority” managing these tasks would be the users of the cryptocurrency on the internet.
Crypto users use this digital medium to buy goods and services online. But what launched cryptocurrency into something great was that people would invest in it, similarly as they would invest in big assets like stocks. As the crypto space is growing, there is great potential for growth and profit, but keep in mind the risk as well. Users must do research to understand how the system works.
Bitcoin was the pioneer of cryptocurrency and it was basically functioning as an electronic payment system that was accessible to anyone with an internet connection. Transactions are verified on blockchain technology which is private, secure, and decentralized, making it the ideal medium for cryptocurrency.
What Are Some Examples Of Cryptocurrency?
There are over 19,000 forms of cryptocurrencies today. The best-known crypto includes the following four examples:
Bitcoin
Bitcoin pioneered the cryptocurrency market when it was founded in 2009. It was the first crypto and up until today, it’s still the most commonly traded crypto in the market. It was developed by Satoshi Nakamoto. But it is believed that this name is actually a pseudonym for one person or a group of persons who are unknown to the general public.
Ethereum
Ethereum was developed in 2015 and operates as a blockchain platform with its own form of cryptocurrency. The crypto of Ethereum is Ether (ETH) or Ethereum. People in the crypto space would say it’s the second most popular crypto, next to Bitcoin.
Litecoin
Litecoin is another competitor in the crypto market. As a currency it is most similar to Bitcoin. But in recent years, it has developed new innovations like faster payment schemes and smoother processes, allowing more transactions for its online users.
Ripple
Developed in 2012, Ripple operates on a distributed ledger system in the cryptocurrency market. This crypto is actually used to track different kinds of transactions, it is not limited to cryptocurrency. In fact, the company that developed Ripple has been involved with several banks and financial institution
s all over the world.
SEO for Cryptocurrency: What Is SEO for Crypto?
SEO or search engine optimization can be an important facet of crypto. SEO for crypto is basically marrying optimization strategies and digital marketing. The end goal of SEO for crypto is attracting the target audience to your crypto company based on their searches on the blockchain and crypto domains – namely crypto wallets, exchanges, altcoins, etc. (Altcoins are non-bitcoin cryptocurrencies, called as such to distinguish them from the original.)
If you have a company that is operating within this cryptocurrency niche, then you should have a target audience that is finding you by using the relevant keywords during search queries.
We’ll give you an example of crypto keywords to make it more concrete. For example, someone who makes a Google search of “crypto trading” will find Binance within the top 5 search results. This result shows that the Binance website for buying and selling crypto and altcoins is perfectly optimized around the crypto keywords of “crypto trading.” Aside from that, it is also optimized for other relevant keywords such as “crypto exchange” and even “crypto trade” which are the most commonly used search queries.
This optimization builds quality crypto SEO traffic for the company of Binance, leading thousands more people to their website. All they had to do was optimize their crypto website and use the best focus keywords in their SEO efforts.
Basically, technical SEO in cryptocurrency website pages is to optimize the crypto sites so that they will rank on the top SERP for the relevant focus keywords.
Why Is There A Need for SEO in Crypto Website Contents and Blockchain?
Search engine optimization has the end goal of building more organic traffic toward your crypto website. An SEO strategy will lead your company to have a higher search engine ranking and enhanced visibility on search engines. Basically, crypto websites need SEO in order to rank well on the SERP and drive more online traffic toward the crypto website.
Crypto companies thrive on the growing awareness of internet users. If a crypto website is not optimized, it will likely not attract the company’s target audience or any relevant audience for that matter. Digital marketing SEO is all about providing a target audience with the key information about your crypto company so that they can engage with it from the start.
So having a robust SEO strategy is necessary to achieve these goals if you really want to grow your crypto company and utilize your cryptocurrency website. SEO plays a very critical role in digital marketing and now, in the cryptocurrency industry. If you want your crypto business to succeed, SEO efforts will have a great return on investment.
Is It Necessary To Do A Cryptocurrency Website SEO Check?
Any crypto business would want to start with some target keywords for a successful cryptocurrency SEO strategy. So if you conduct the best technical SEO strategy for your crypto website, it will definitely pay off and you will notice a difference in the search engine as your website becomes more and more optimized.
Of course, these are all just hypothetical words until you see the actual numbers and results come in. As a crypto business, you would want website analysis tools and SEO checkers to look at things like search engine results in order to gauge the SEO metrics of your crypto website. These website analysis tools will give you the proper information to address any issues like SEO errors, tracking off-site activities, and building backlinks, among other gaps in the current SEO strategy.
Nowadays the best web analytics tools would be Google Search Console, SEMRush, and MonsterInsights. Since SEO is a continuous process, you would want to monitor if the optimization strategies are working or not. If it is not working, then you can quickly adapt your SEO crypto strategy and perhaps innovate so you can move away from the more traditional SEO methods. However, if you do find that it is working and you are satisfied with the results, then you should definitely maintain the SEO crypto in order to hold on to the high search engine rankings.
How Can You Elevate Your Crypto Business Within The Cryptocurrency Industry?
A digital marketing strategy is key to growing your crypto business. Essentially SEO is an inbound marketing strategy that is built on competitive keywords that will optimize your crypto website. Such keywords can make or break your future in the cryptocurrency industry so it is essential that you work with a good service provider of SEO crypto strategies.
Using SEO for crypto advertising is essential, but what are the other benefits of properly optimizing your cryptocurrency website?
- Having a properly optimized crypto website will bring in organic traffic for a substantial period of time, enough time for your crypto business to grow online. Search engine rankings are organic so as a crypto business you don’t have to worry about paying for external advertisements to be placed on social media platforms. Organic SEO traffic can be generated for free if you have an effective SEO strategy.
- Organic rankings still lag behind PPC or paid-per-click ads. But keep in mind that Google Analytics shows that results from the first Google SERP can bring in a ton of organic SEO traffic. In fact, over 70% of Google searches lead to organic clicks on the first SERP. So your chances of attracting your target audience are significantly higher if your crypto website is on the first SERP for the relevant crypto keywords on the search engines.
- Traditionally, SEO is not a popular marketing choice in the cryptocurrency industry. It might seem traditional or basic to most crypto business owners. However, this is not exactly true. Improving a company’s online presence and generating quality SEO traffic is the top priority for over 60% of marketers out there. Since the other crypto companies are not focused on SEO, your company can stay ahead if you continuously optimize your crypto website on various search engines. This effective SEO strategy will lead to organic traffic, and you will see that keyword research tools have definitely paid off once there are higher analytics numbers on your cryptocurrency website’s organic traffic.
With SEO for a cryptocurrency website, companies don’t have to rely on more expensive forms of digital advertising, like PPC. Stay ahead of your competitors in the crypto market by having a strong SEO and digital marketing strategy for your crypto brands.
What Are The Benefits From A Successful Cryptocurrency SEO Strategy?
Any cryptocurrency website will benefit from the organic traffic from an effective SEO strategy. Your crypto business will attract quality SEO traffic to your crypto website if you utilize blockchain SEO strategies, keyword ranking, crypto advertising, and competitive keyword on other search engines.
But as with any digital marketing strategy, SEO for cryptocurrency is a technical process. Boba Digital can help you achieve your business goals by providing you with a successful cryptocurrency SEO strategy.
Competitive Keywords Research
Extensive keyword research is the first step that cryptocurrency companies should take. It will give you an idea of what your target audience is looking and searching for on the various search engines online.
If, for example, you own a marketplace for non-fungible tokens or NFTs, extensive keyword research might yield the results of “NFT marketplace” or “NFT trading.” This means that these are the keywords you should strategically put on your crypto site because they are the highest keyword ranking. In turn, your website will rank high on SERP.
User or Search Intent
After looking at the crypto keywords, user or search intent is the next step to consider. This is basically asking what is the purpose of your target audience’s search queries online? With Google, users will find results that are relevant to their queries based on the keywords they typed.
Still using the example of NFTs, using the search keywords “buying NFTs” will show you the online marketplaces where you can buy, trade, and even create NFTs.
Using this concept, SEO for cryptocurrency should understand the user intent and then create content on the website that meets those intentions. Content optimization will follow suit through the SEO plan. Therefore if your cryptocurrency website does not meet these needs, it will barely rank on the SERP. But what you want is to rank on the first SERP. So it is very important to understand user intent and provide your target market with information on target keywords in order for them to engage with your cryptocurrency brand. Boba Digital has a team of experts that can help you with this and other forms of digital marketing.
Can You Use Off-Site SEO For Cryptocurrency Websites?
Apart from bringing in a target market to engage with your website, you can also utilize off-site SEO. Off-site SEO is defined by how well your cryptocurrency company is doing outside of your website. This can be done through link building, backlinking, social media management and engagement, Google analytics, and more.
Link building is one of the top tips of Google’s EAT recommendations for any brand to build credibility in the crypto space. As we all know, it’s essential to build a good reputation for your cryptocurrency business. So when other websites link back to your cryptocurrency website, your website and brand will increase in authority and credibility throughout the target market. Link building will then further boost your crypto site’s SERP rankings. But this is easier said than done because it is a long and time-consuming process. Usually, crypto sites should target high-quality websites on the internet like Forbes and Bloomberg. To do that, you will have to create high-quality content on your website that has the potential to inspire users to share this content on the internet.
Nowadays, social media influencers help with backlinking so it is one of the strong strategies for SEO for cryptocurrency.
The Bottom Line
Digital marketing SEO is an essential tool to build and grow your cryptocurrency brand. While it is very important, it does not yield instant results. SEO is a continuous and difficult process that takes effort, time, and monitoring over the course of months or even years. That’s why you need an expert team in the SEO field that will handle your needs and lead you towards achieving your cryptocurrency business goals.
To optimize your cryptocurrency site and rank higher on Google SERPs, get a quote from Boba Digital today. We are a digital marketing agency that has been in the business for several years, growing our global team of SEO and digital marketing experts that are all dedicated to client satisfaction and building online brands.
