Introduction
Boba Digital has worked with several CBD brands to improve their SEO presence and overall online marketing efforts.
This CBD SEO case study summarizes the SEO and digital marketing strategies we used and the results we were able to achieve.
Premium Organic CBD Flower Brand Grows Total Online Revenue by 243% with SEO, CRO, Email, and Design
Overview
A premium, organic CBD and Hemp flower brand selling a wide variety of products including flowers, vapes, and pre-rolls was seeking help with SEO and digital marketing to improve their online presence.
Goal
The main goal of the campaign was to increase revenue generated from SEO by improving organic visibility across all their products.
Services
- SEO (Shopify)
- Link Building
- Content Marketing
- Conversion Rate Optimization
- Email Marketing
Our Strategy
We worked with the client to implement a strong Technical foundation and implemented ongoing On-Page SEO over the duration of the campaign.
Many of these changes included:
- revising title tags to include our target keywords
- adding blocks of content on category pages to increase rankings for longtail keywords
- improving site hierarchy to make it easier for Google to crawl
However, increased investment into link building is one of the actions we took that led to a significant increase in rankings for our most competitive keywords.
Our combination of aggressive, yet natural link building from niche relevant bloggers with some optimized anchor text distributions. The main goal was to gain quality links that would improve rankings while not risking penalizing the client’s site.
As the client continued to grow, we worked with them to improve other areas of their digital marketing including content marketing, CRO (conversion rate optimization), and email marketing.
Result Highlights | April 2019 – December 2019
243% Increase in Online Revenue | $70,172 → $241,273
788% Increase in Online Traffic | 7,619 → 67,695
Steady Increase in Organic Traffic Over 8 Months
Steady Increase in Organic Traffic Over 8 Months
Updated Results for Q1 2020 (Jan 2020 – Mar 2020 vs Oct 2019 – Dec 2019)
141% increase in SEO Revenue & 57% increase in SEO Traffic
Our explosive growth in Q1 2020 was a result of increased investment into link building and implementing conversion-friendly practices on our product and category pages.
9-Months Organic Traffic Graph
Google Organic Traffic over a 1-year period
Target KW Rankings
1% increase in avg conversion rate
$2k → $25k in email revenue
