Boba Digital has worked with several healthcare tech and marketing brands to help them find more leads through SEO and content marketing.
Marketing Brand for Healthcare Professionals gets a 31% Increase in Organic Traffic in First 3 Months (First 2 Months was 70% Increase)
Overview
A digital marketing brand that focuses on providing digital solutions for healthcare professionals approached Boba Digital with help getting to the 1st page of Google and finding more leads for its core service offering: websites for medical professionals
Goal
The main goal of the campaign was to reach the top of Google and drive leads for its core service offering (websites for medical professionals
Our strategy in achieving this was to:
- Perform niche keyword research for medical niches (i.e. gastroenterology, podiatry, pediatricians, dermatologists, etc.)
- Optimize key pages for these target terms
- Create a content calendar with planned content topics that support our target keywords
Services
- SEO
- Link Building
- Content Marketing
Our Strategy
Our first step was to perform keyword research for some of the niche medical practices the client targeted.
We saw this as a unique opportunity to produce relevant, targeted content for these niche doctors (i.e. dermatologists, audiologists, podiatrists, etc..).
Once we determined the keywords we wanted to target, the next step was to plan the content for the site.
We spent the first month planning content for the next 5 months.
Once the content was planned, it was simply a matter of execution in producing and publishing content according to the calendar.
The next step was to perform on-page optimization for our target pages (which were the service pages).
We knew the keywords we wanted to go after, so it was simply executing and performing the on-page changes (title tags, URLs, h1, and content).
The last piece was link building
Client was unique in that they had access to several other website properties that had strong link metrics.
We were able to leverage these assets and create links to client’s target pages.
Our strategy combined:
- Content marketing
- On-page optimization
- Link building
And in doing so, the results were impressive..
Result Highlights | January 2021 – March 2021
70% Increase in Organic Traffic in the First 2 Months | 13,903 visitors/mo to 21,903 visitors/mo
31% Increase in Organic Traffic in 3 Months | 32,821 visitors/mo to 43,228 visitors/mo
