Introduction
Boba Digital has worked with several healthcare tech and marketing brands to help them find more leads through SEO and content marketing.
Digital Marketing Brand for Healthcare Practices grows monthly organic traffic by 50% within 3 months and results in 36% increase in monthly leads (42 leads/mo to 65 leads/mo)
Overview
A Digital Marketing Brand focusing on healthcare practices in the vet, chiro, and optometry niches wanted to reduce their CPA by growing their organic traffic through SEO.
Goal
The main goal of the campaign was to lower CPA costs to acquire a lead in one of the target practice niches.
Our strategy in achieving this was to:
- Rank higher in Google for target keywords
- Optimize the existing Facebook Campaign to reduce CPA
Services
- SEO
- Link Building
- Content Marketing
- Facebook Ads
Our Strategy
We worked with the client to implement a strong Technical foundation and implemented ongoing On-Page SEO over the duration of the campaign.
Many of these changes included:
- revising title tags to include our target keywords
- adding blocks of content on service pages to increase rankings for longtail keywords
- improving site hierarchy to make it easier for Google to crawl
However, we made an aggressive push to improve the content marketing efforts so that they better aligned with our SEO strategy.
This included:
Proposing new content topics that would help support our SEO initiatives
Optimizing existing content so that they helped rank for target keywords
Adding internal links within existing and new content to send more link juice to target ranking pages
Additionally, we were able to take advantage internal assets owned by client to add more external links to target ranking pages.
And within months, we were able to feel the positive impact of our SEO efforts…
Result Highlights | January 2021 – March 2021
50% Increase in Organic Traffic | 8,063 visitors/mo to 12,121 visitors/mo
32% Increase in Monthly Leads | 42 → 65
